Redesigning a Restaurant Website With More Powerful Copy
Helping a Greek restaurant tell its real story
Overhauled a restaurant website from the ground up, addressing both visual design and copy quality. Worked directly with the owner to build a site that tells his story and connects with diners.
The Challenge
The original site lacked professional presentation, had no mission statement, a weak about section, and unclear messaging. Navigation and user experience needed significant improvement.
My Approach
Researched competitor restaurant websites to inform the layout strategy. Collaborated with the owner to craft a hero section mission statement and rewrote the about section from third-person to first-person, incorporating personal elements like his Navy veteran status, fatherhood, and the story of acquiring the business.
The Impact
The redesigned website improved navigation, information accessibility, and built emotional customer connection through authentic storytelling.